Lunch Time- Watch The Brand New Video From Billie Eilish’s New Album

Lunch Time- Watch The Brand New Video From Billie Eilish’s New Album

HIT ME HARD AND SOFT Releases With Giant Buzz

 On the heels of the release of her third studio album HIT ME HARD AND SOFT – OUT TODAY – Billie Eilish has shared the official music video for “LUNCH.” Watch HERE.
Directed by Billie Eilish“Lunch” made its broadcast premiere on MTV Live, MTVU, MTV Biggest Pop, and on the Paramount Times Square billboard.

HIT ME HARD AND SOFT (Darkroom/Interscope Records) does exactly as the title suggests. Featuring 10 original and genre-defying tracks, HIT ME HARD AND SOFT journeys through a vast and expansive audio landscape, immersing listeners through a full spectrum of emotions. A truly cinematic, diverse, and cohesive body of work, that Eilish considers a “family of songs,” ideally intended to be listened to from beginning to end. HIT ME HARD AND SOFT is her boldest and most daring work yet, and what Rolling Stone hails as her “best album yet.”

HIT ME HARD AND SOFT was written by Billie Eilish and FINNEAS, her brother and long-time collaboratorwho also produced the album. The album is available today on all digital platforms, and in a continued effort to minimize waste and combat climate change; across all physical formats in limited variants, with the same track-listing and using 100% recyclable materials. For more information on all sustainable practices for this album release, go to:
Earlier this month, Billie Eilish announced her HIT ME HARD AND SOFT: THE TOUR. Produced by Live Nation and starting in September 2024, Eilish will embark on her North American leg of the tour which runs through to the end of December 2024. The tour will continue in Australia starting February 2025 ahead of her European, U.K., and Ireland arena dates starting in April until late July. For a full list of tour dates, see below or visit
HIT ME HARD AND SOFT is out everywhere now.

“Eilish’s Best Album Yet.” – Rolling Stone Magazine

“A delicate masterpiece.” – NPR

“Billie Eilish Keeps Up Her Winning Streak With the Surprising and Intimate ‘HIT ME HARD AND SOFT” –Variety

“The 10-track release sees a once-in-a-generation pop performer once again rewriting the rules.” – Associated Press

“Eilish specialties bundled in a perfect package.” – USA Today

“[Eilish’s] musical growth bursts through.” – Los Angeles Times

“Billie Eilish’s Explorative and Reflective Nature on ‘HIT ME HARD AND SOFT’ Makes It Her Best Album Yet.” – Hype Beast

“She’s delivered the boundary-pushing record she was born to make.” – New York Post

“Eilish and Finneas further expand their sonic territory, reveling in electronics and plush subtleties, while they alternately honor and warp pop structures.”  – The New York Times (Critics Pick)

“HIT ME HARD AND SOFT makes you marvel at how far she’s traveled as a pop artiste.” – Rolling Stone

“Eilish shapeshifts between genres and moods to keeps listeners on their toes and, importantly, reflect the unpredictability of her own roving mind.” – Pitchfork

“Spellbindingly intimate.” – Consequence


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