Nashville Music: Post Malone Releases Exclusive Performance of “Overdrive” On Vevo
First Video Drop In Posty’s Live Performance Series With Vevo
Vevo, the world’s leading music video network, announces the release of Post Malone’s Official Live Performance of “Overdrive” off his new album Austin, out now. Vevo’s Official Live Performances are the result of close creative collaboration with artists and their teams, resulting in a series of very special exclusive performances.
Official Live Performances are the flagship original content for Vevo, working with the biggest names in music – they are the result of close creative collaboration with artists and their teams, resulting in a series of very special exclusive performances. Specifically tailored creatives meant to fit the vision of each individual artist chosen, these performances connect artists with their global audience of fans adding to their visual library.
“These videos really showcase how special this new album is to me,” says Post Malone, “I’m extremely lucky to be able to bring the songs to life with Vevo. Thank you all so very much for watching and listening.”
Post Malone closely collaborated with Vevo’s team to create a completely bespoke set that was fun, warm, inviting and relatable. “Overdrive” opens in a living room that feels both open and minimal, with various lamps illuminating the retro, wood-paneled walls. The camera closely follows Post as he belts through the space, circling around various instruments and stereo equipment. As the song comes to a close, he lies down on a burnt orange couch and covers his face.
“We’re so excited to have had the opportunity to film with Post Malone,” says JP Evangelista, Vevo’s SVP of Content, Programming & Marketing, “We’ve been huge fans of his work for years, and are thrilled to be able to craft these bespoke videos for tracks from his new album, Austin. Such a deeply personal album deserved a detail-oriented, specific creative, and Post was instrumental in making that happen – he came to the table with a clear vision, direction and vibe, and we were more than happy to help bring it to life. We look forward to working with him more in the future”
Vevo is the world’s leading music video network, connecting an ever-growing global audience to high quality music video content for more than a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans worldwide a vast array of premium content to choose from, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming. From top superstars to rising new talents, Vevo brings incomparable cross-promotional support to artists across the musical spectrum, at every stage of their careers.
Vevo has consistently evolved over the past decade to lead within today’s ever-changing media landscape, embracing partnerships with a number of leading distribution platforms to deliver extraordinary content within ad-supported environments. With more than 25B views across television, desktop and mobile devices each month, Vevo brings music videos to the world – when, where, and how fans want them.
Vevo is available on YouTube, Samsung, Samsung TV Plus, Amazon Fire TV, Amazon Echo Show, PlutoTV, Apple TV, Roku, Comcast (Xfinity X1 and Xfinity Flex), VIZIO, Sky (NowTV and SkyQ), Foxxum, XITE, NetRange, Redbox, T-Mobile Play, Virgin Media, Xumo, Telstra, Foxtel, Fetch, Rogers, Shaw, Local Now, and Vewd.